Differentiation in Travel: How to Stand Out in a Competitive Market 

Differentiation in Travel: How to Stand Out in a Competitive Market  In a fiercely competitive industry such as travel, businesses must ensure they are differentiating themselves from competitors. When it comes to the attention of travellers ready to spend their hard-earned money with a travel company, brands need to attract customers with great experiences. By […]

Travel Industry Sustainability: How To Cater To Eco-Conscious Travellers

    Travel Industry Sustainability: How To Cater To Eco-Conscious Travellers Sustainability is a growing concern for consumers. Individuals are increasingly voting with their wallets, prioritising products and services that are eco-friendly. For example, nearly 60 per cent of travellers have chosen sustainable options within the last few years, and that number is expected to […]

How is Data Transforming the Travel Sector?

How is Data Transforming the Travel Sector? The travel industry is undergoing a transformative shift, driven partly by the proliferation of data and how businesses utilise it. The increasing availability and accessibility of data mean it has emerged as a powerful catalyst for change, transforming the way travel businesses operate and interact with travellers.  Data […]

How Will AI Impact Review Fraud in the Travel Industry?

    How Will AI Impact Review Fraud in the Travel Industry? Businesses rely heavily on online reviews to appeal to customers. For example, one survey found that 95 per cent of consumers read reviews before buying a product or service, and 58 per cent said they would pay more for products and services from […]

Will Cryptocurrency Payments in Travel Become Mainstream? 

  Will Cryptocurrency Payments in Travel Become Mainstream?  Over the last few months, I’ve noticed more discussions online about the role of cryptocurrency payments in travel. It makes a lot of sense that cryptocurrency payments are receiving a lot of attention⁠—as of the end of 2022, the global cryptocurrency market cap is almost $800 billion. […]

Travellers Trade Revenge Travel For Adventure Travel

Travellers Trade Revenge Travel For Adventure Travel Not only have almost three years of travel restrictions created a huge appetite for ‘revenge travel’, but consumers are also desperate to escape from normality and indulge in adventure travel. Rather than simply get away from it all, travellers are keen to explore the world in a more […]

Segregating Customers Money 

  Segregating Customers Money The deadline for replies on the ATOLs request for more information has now passed and despite many being sceptical, I do believe it was a request for more information and the CAA have not already made up their mind.  One area which seemed to cause a lot of distress and debate […]