The Role of Trust in Travel, beyond B2C  

  The Role of Trust in Travel, beyond B2C   Building a loyal client base through gaining trust has long since been a strategy implemented by discerning travel merchants who prioritise metrics such as customer retention rate, upsell % and cross-sell % but post-pandemic, trust really matters, and to all travel businesses. Travelport’s ‘Trust in Travel’ […]

The Role of Trust and Loyalty in B2C Travel 

  The Role of Trust and Loyalty in B2C Travel  The importance of trust in business cannot be understated. Trust must be earned. But, once earned, it is fragile—one slip-up is enough to shatter it completely. Unfortunately for the travel industry, trust was lacking even before the pandemic hit. Discontent and distrust in the industry […]

Travel subscriptions: are they the future?

  Travel subscriptions: are they the future? Here at Trust My Travel, we’re always looking to the future and are continually intrigued by the latest industry developments and innovations. One particular prediction has caught our attention recently: several prominent travel organisations have touted subscriptions as ‘the next big thing’ in the travel industry. We decided […]

Three ways using Trust My Travel will benefit your business

Three ways using Trust My Travel will benefit your business It is a difficult time to be a travel business. For months, the pandemic decimated demand for travel and restrictions limited people’s options and reduced their confidence in the sector. The situation worsened when some travel businesses acted deceptively to protect cash flow, further degrading […]

How to restore consumer confidence…

    Frequently Asked Question: How can I restore consumer confidence, post-pandemic: Travel providers must do all they can to restore consumer confidence in travel after the COVID-19 pandemic. We’ve got a few recommendations for how travel providers can attract customers during travel’s recovery: 1. Health and Safety Safety remains a crucial priority for travellers […]